Growth via acquisition had introduced many disparate and siloed customer systems, and there was an inability to provide a single view of customer for business...
The challenge for this major Australian retailer was to support the group digital business objectives of driving the membership loyalty program, modernising the online retailing...
Growth via acquisition had introduced many disparate and siloed customer systems, and there was an inability to provide a single source of truth for business...
Growth via acquisition had introduced many disparate and siloed customer systems, and there was an inability to provide a single view of customer for business...