5 key benefits of automation

5 key benefits of automation

There are so many benefits of automation, but often businesses can be reluctant to adjust. Change can be difficult, especially when automation raises questions about robots taking over the world and people losing their jobs. But in actual fact, automation means nothing of the sort.

In this article we’re sharing the benefits of automation in the context of data.

What are the benefits of automation?

In the standard context of business, automation means to use technology to automatically complete processes that used to be done manually.

And in the world of data, automation follows the same pattern. We’re unpacking what data automation is and how it benefits businesses.

What do we mean by automation in the context of data?

Automation has become a standard part of our vocabulary in recent years. But in the context of data, automation can still be a new concept for businesses.

Data automation refers to automating the processes associated with collecting and analysing data that once were completed manually. In automating these processes businesses can save time and make better decisions.

Businesses practising data automation will use automated tools to collect, handle and process data. These can either be tools from big companies like Google and Microsoft that provide out of the box solutions, or they could be specifically designed software that is created for said company.

The goal of data automation is to speed up the processing of data and improve the accuracy of analysis. Automation gives the human workforce more time to analyse data and make decisions, vs manually organising data.

5 benefits of data automation

It improves the customer experience

According to IBM “automation is often initially used to improve customer-facing processes”. By automating data processes, businesses can increase the speed, safety and cost effectiveness of operations. These benefits are passed on to the customer, making the overall service more reliable, accurate and affordable.

Automation boosts employee engagement

By automating data processes, and streamlining business admin, organisations can boost the morale and productivity of workers. Automation can replace repetitive tasks, giving employees more free time to work on value add tasks.

Automation can make business processes more accurate

Automation in data processes can minimise human error, in turn keeping customer data safer. Accurate data collection and management not only improves customer trust and retention, it also allows businesses to better understand their customers and build accurate customer profiles over time.

It saves time (which can be used on other things)

One of the key benefits of automation for any business is that it replaces the mundane processes with technology, freeing up humans to focus on strategic tasks. By automating manual processes that can take humans hours, businesses can save time and money.

Automation encourages personalisation

When we talk about automation, we’re usually talking about Robotic Process Automation (RPA) which employs software robots to use data, analytics and AI to automate common processes.

These tools give insight on customer behaviour, and enable every interaction to become personalised. 
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