05 Jun Client Story: Building a Single view of customer for a Financial Services provider
Client Story: Building a single view of customer for a Financial Services Provider
THE CHALLENGE
Growth via acquisition had introduced many disparate and siloed customer systems, and there was an inability to provide a single view of customer to support business insights and management.
OUR BRIEF
- Design and Build a best in class data platform for supporting a single source of truth
- Establish a reporting and advanced analytics foundation for customer and operational decision insights
- Enable a centralised view of customer and design for future acquisitions
- Establish an operational and support model for the platform
OUR APPROACH
- Complete a comprehensive data strategy to identify the business case, investment activities and transformation roadmap
- Pilot the technologies to give the business a comfort level with the future state architecture
- Design/architect and build the Single Source of Truth (SSOT) platform to integrate data from various acquired organisations
- Establish an operational model incorporating a platform managed services
KEY OUTCOMES
- Consolidated many line of business and disparate sources of customer data
- Established a reporting and advanced analytics capability that would serve single customer view and operational outcomes;
- Supported sophisticated data-driven customer segmentation for improved offer targeting
- Provided insights on the cost-to-serve customer along with profitability analysis, retention strategies and customer pricing;